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What is Media Convergence and Why Does It Matter? – Wednesday, August 7, 2019

Posted in: Chamber News

What is Media Convergence and Why Does It Matter?  Wednesday, August 7th at Equine Advocates. Thad Kubis of Birch Mountain Integrated Marketing Group will lead our August Small Business Success Monthly Breakfast. He’ll help us understand how to use various media channels to engage our best customers. Understand the concept of media convergence, the importance of traditional, legacy media and new, emerging media like AR, VR, Experiential and how to use them all to lead to business success. Thad has over 30 years of marketing experience across multiple verticals, using legacy, new and emerging media, targeting both the B2B and B2C marketing. A local Berkshires resident, he is a columnist for, adjunct at The New York City College of Technology and formerly a trainer for the Direct Marketing Association. Business coach Deborah Gallant of Bold Business Works leads these intensive workshops. Coffee, bagels and networking begin at 8:00 am. Program starts promptly at 8:15 am. You’ll be on your way by 9:30 am. Please note: This breakfast will take place at Equine Advocates located at 3212 State Route 66 in Chatham. Cost is $10 per session. Non-members are $15. Bring a friend! RSVP to Amy Kneller, Walk-in’s are also welcome. Hope to see you there!